Workshop Making a Convincing Business Case
A business case is more than a factual account of costs, benefits and risks. A sound business case also conveys conviction - the conviction of success.
The making of a convincing case
The workshop will give you insight into potential pitfalls as well as best practices when putting a business case together.You will learn about the basic structure of a business case, what it takes to create a good (or excellent!) business case, what you should and should’t include and how to go about validating it. Finally, you will discover how to present your business case in an inspiring and convincing manner.
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