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Beyond Products
Beyond Products is a product marketing agency for organisations in security and technology.
Founded to help organisations to innovate and to bring those innovations to market. The process from idea to launch is complex. Especially when your solutions are tech driven and less based on clear market & customer insights. The adoption of technology in security can be challenging. Privacy, compliance and risk management are factors that need another go to market approach to make a new innovation in security successful. Beyond Products knows how to handle these challenges.
Beyond Products is founded by professionals with more than 15 years’ experience at several major and well-known companies and government institutions in the security industry.
They deliver strategy, product launches and help organisations realise sustainable growth.
Product strategy:
Through rapid experimentation, it is possible to build the right fit, and that’s precisely something they can help with:
- Market research
- Prototype and proposition tests
- Business case & pricing strategy
Go to Market strategy:
More than 75% of all product introductions are bound to fail. Exposure is crucial for a successful product launch. And that requires good preparation. But what exactly is the best way to position your product or service? Beyond Products has the answers.
- Positioning & messaging
- Sales collateral & enablement
- Launch campaigns
- Partner & channel strategy
Growth Organisation
Beyond Products helps you transform your company into a client-oriented organisation. Through our expertise, we re-organise your product management, sales, and marketing approach. This allows you to innovate faster and bring your company to the next level.
- Product & market-led growth
- Customer journey optimisation
- Scalability
Our no-nonsense mentality and experimental approach shape the very core of our business design. This enables us to drive growth without the high costs of traditional management consultancy firms.
Activiteiten binnen Security Delta
Chain Resilience in Practice: Making Cybersecurity Work for SMEs
Premium Partner Session: Marketing in Cybersecurity. From Complex Solutions to Clear Messages
Premium Partner Session: Marketing in Cybersecurity
Beyond Products Upgrades to Premium Partner at Security Delta (HSD)
New Research: Dutch Organisations Rate Cyber Resilience at 7.1, Yet Structural Gaps Remain
Join the Research on Cyber Resilience in the Netherlands
Joris den Bruinen: “Collaboration is key to cyber resilience.”
Secure Innovation Starts with Understanding: Insights from HSD Café
OT-Security in de maakindustrie: Uitdagingen en oplossingen
De Europese security-sector heeft geen gebrek aan innovatie, maar aan ambitie
Patric Versteeg: “Cybersecurity is een lifestyle, geen 9 tot 5 baan”
Understanding eIDAS 2.0: The European digital identity wallet’s architecture in a nutshell
Secure by design: 7 veelvoorkomende bezwaren en hoe je deze tegen kunt gaan
Security Innovation Stories: 20 Interviews with Frontrunners on Innovation in Security Domain
Joris den Bruinen in Security Innovation Stories: "Innovation Means Creating Something with Value."
Nieuw Boek 'Security Innovation Stories': Verhalen van vernieuwers in security
3 Drivers voor innovatie in het security domein
