Cisco Supports Dutch Cyber Security Participation RSA Conference 2021

15 Jul 2020
Author: HSD Foundation

Following the success of the Netherlands Pavilion at the RSA Conference earlier this year in San Francisco, InnovationQuarter in collaboration with the Netherlands Enterprise Agency (RVO), the Ministry of Foreign Affairs and HSD plan an even bigger presence for the Netherlands at next year’s RSA Conference. This is part of a multi-annual cyber security program focused on strengthening the Dutch security sector’s position and on market opportunities for Dutch businesses that wants to transact in the United States. The program takes on trade, acquisition, knowledge and innovation.


To support this endeavor, and the long-term collaborations between Dutch and American organizations, Cisco Netherlands intends to contribute to the realization of the Netherlands pavilion at RSA Conference 2021. This investment is part of the Cisco Digital Acceleration Program in the Netherlands: Digitale Versnelling Nederland (DVN).


Hendrik Blokhuis, Director Country Digitization (DVN) Cisco: “Over the last years we’ve successfully collaborated with The Hague Security Delta (HSD) to help ensure that trust in safety and privacy remains high in the Netherlands. We’re proud to support this larger mission, the development of a multi-year cybersecurity programming focused on trade, acquisition, knowledge & innovation. Cybersecurity remains essential to ensure the safety, privacy, prosperity and wellbeing of our country, both society and economy”. 


Martijn van Hoogenhuijze, Senior Account Manager Safety & Security of InnovationQuarter: “We are thrilled to have Cisco on board again for RSA 2021. Cisco’s endorsement is highly valuable to the Dutch cyber community and will undoubtedly foster the already growing awareness of the Netherlands’ capabilities with regards to cyber security.” 


Joris den Bruinen, General Director of HSD: “The commitment Cisco is showing by contributing as a sponsor to the Holland Pavilion for the RSA in 2021, extra possibilities arise for Dutch Cyber Security companies to position themselves in the USA. Also supporting the development of a multi-year cybersecurity programming towards the US, focused on trade, acquisition, knowledge & innovation is of great extra value. This is on top of the continuation of the Premium Partnership from Cisco with HSD. Also, the continuation of their Digital Acceleration Program NL makes way for new Dutch diligence in the Cyber Security World.”



Signing Letter of intent Cisco2

(In front left to right: Hendrik Blokhuis (Cisco) and Joris den Bruinen (HSD) 

Back left to right: Martijn van Hoogenhuijze, Isabel Barnhoorn (InnovationQuarter),

René Pluis (Cisco), Bert Feskens (HSD)


The Dutch presence at RSA 2020 earlier this year was the first of its kind. With a 60+ delegation of Dutch government organisations, businesses, and knowledge institutions, the Dutch were strongly represented at the RSA Conference. The first Holland IT Security House at RSA was opened on 25 February in a celebratory way, officially kicking-off the Dutch cyber mission at RSA 2020. At the pavilion, eight Dutch cybersecurity companies and organisations presented their latest innovations, showcasing how they future proof cyber security for the challenges ahead. 


At the end of the larger mission to RSA 2020 (organised by RVO, Ministry of Foreign Affairs, in close collaboration with IQ and HSD), the signing of a Letter of Intent to collaborate on a multi-annual program on the US was initiated. Cisco Netherlands is now officially part of the signees. The Cisco US headquarters is RSA Conference’s main sponsor, the contribution of Cisco Netherlands via their DVN program is of significant value in better positioning the Dutch cyber security sector in the United States.



Read also the article about the first Holland Pavilion at the RSA Conference 2020!

And the article in Executive People (in Dutch)

HSD Partners involved