Online Kick-off Multi-Year International Business Program to Germany
The German market offers attractive growth opportunities for Dutch cybersecurity companies. However, to be able to enter the German market successfully, these companies must be well prepared. That is why InnovationQuarter, The Hague Security Delta, and RVO are working together with the Consulate General in Munich to support a cluster of Dutch cybersecurity companies in their collective entry into the German market.
On Tuesday, September 22, the Consul-General Paul Ymkers from Germany was introduced to the Hague cybersecurity community via a virtual meeting. The online session was about forming a cluster to collectively enter the German cybersecurity market. In addition, the multi-year program that InnovationQuarter is currently developing in collaboration with The Hague Security Delta and RVO was discussed. Initially, the intention was that the Consul would physically visit The Hague, but due to the recent measures surrounding the Coronavirus, the meeting was organized online.
Fifteen cyber companies from The Hague joined this online meeting. There was also a strong representation from InnovationQuarter, The Hague Security Delta, RVO, and the Consulate General in Munich.
Paul Ymkers and Marlou Peters (economic department) kicked off the meeting by discussing recent developments in the field of cybersecurity in Southern Germany. Important themes were the growing interest in cyber problems and the large number of financial resources that the German government makes available to fight cybercrime. The corona crisis was also discussed - especially the German digitization battle was considered important. It is therefore expected that digitization and the associated cyber risks will create important opportunities for Dutch cyber businesses in the post-corona era.
The purpose of the meeting was to inform cyber companies about the 3-year program to structurally target the German market in the form of a cluster. During the meeting, Marijn Leijten (InnovationQuarter) discussed the details of this program with the companies and the collective versus individual approach to international growth. Bart Hofenk (RVO) further explained the Partners in International Business (PIB) program and explained the objectives of the program from a public perspective.
The process has officially started with the kick-off of the multi-year project. Five companies have already joined the cluster - until October 1st, cyber companies interested in this program can still contact Marijn or Isabel of InnovationQuarter.