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Trends in Security Information
The HSD Trendmonitor is designed to provide access to relevant content on various subjects in the safety and security domain, to identify relevant developments and to connect knowledge and organisations. The safety and security domain encompasses a vast number of subjects. Four relevant taxonomies (type of threat or opportunity, victim, source of threat and domain of application) have been constructed in order to visualize all of these subjects. The taxonomies and related category descriptions have been carefully composed according to other taxonomies, European and international standards and our own expertise.
In order to identify safety and security related trends, relevant reports and HSD news articles are continuously scanned, analysed and classified by hand according to the four taxonomies. This results in a wide array of observations, which we call ‘Trend Snippets’. Multiple Trend Snippets combined can provide insights into safety and security trends. The size of the circles shows the relative weight of the topic, the filters can be used to further select the most relevant content for you. If you have an addition, question or remark, drop us a line at info@securitydelta.nl.
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Advertising and market research
Advertising and market research are activities that are undertaken by organisations in order to better reach their internal and external customer base. Advertising can be seen as the activity or process of producing advertisements for commercial products or services. The goal of advertising is to promote a designated product or service and consequently increase sales of said product or service. Advertisements can be for example be seen on television during commercial breaks, billboards and flyers.
Market research is an activity by which an organisation gathers information, data and statistics of a certain market in order to understand the customer base that is linked to that market. For example, public opinion polls are conducted amongst the general population in order to understand certain customer needs. Market research can result in organisations adjusting their product, service, advertising or organisational structure in order to better meet market demands.
Related keywords: commercial product, commercial service, advertisement sign, behavioural nudging, consumer behaviour, influencing consumer behaviour, nudge marketing, product labels.
Advertising and market research are activities that are undertaken by organisations in order to better reach their internal and external customer base. Advertising can be seen as the activity or process of producing advertisements for commercial products or services. The goal of advertising is to promote a designated product or service and consequently increase sales of said product or service. Advertisements can be for example be seen on television during commercial breaks, billboards and flyers.
Market research is an activity by which an organisation gathers information, data and statistics of a certain market in order to understand the customer base that is linked to that market. For example, public opinion polls are conducted amongst the general population in order to understand certain customer needs. Market research can result in organisations adjusting their product, service, advertising or organisational structure in order to better meet market demands.
Related keywords: commercial product, commercial service, advertisement sign, behavioural nudging, consumer behaviour, influencing consumer behaviour, nudge marketing, product labels.
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