Trade Mission Tech Solutions for a Responsible Future – CES 2022  

08 Sep 2021
Author: HSD Foundation

Are you a start-up or scale-up in ‘responsible tech’, specifically in ‘emerging and enabling technologies?’ Participate in the physical edition of CES (Consumer Electronic Show) in Las Vegas, Nevada from 5 to 8 January 2022. This edition, the Netherlands will be participating with two pavilions for start-ups and scale-ups. Apply here for the 2022 mission before 10 September!


Since 1967, CES Las Vegas has grown to become the global stage for innovation. Each year more than 180.000 participants from over 160 countries gatherduring the CES. CES is the place to connect and enter into business with investors, corporates and tech influential. The presence of more than 6.000 present journalists and bloggers offers participants the unique opportunity to generate international publicity for their innovations.


Dutch pavilions: Tech Square and Next Level Innovations


In 2022, the Netherlands will participate with 2 pavilions. These are the ‘Netherlands Tech Square’ for start-ups and the ‘Netherlands Next Level Innovations Pavilion’ for scale-ups. In total, about 70 start-ups and scale-ups will be able to participate. This international trade mission is a great platform to launch your product internationally, to scale it up and to validate it with a worldwide audience. This way, participants will receive maximum publicity and media attention for Dutch innovative solutions. About 50 start-ups will be selected for the Netherlands Tech Square pavillion. In addition, around 20 scale-ups will be selected for the Netherlands Next level Innovations pavilion. For more information visit the CES website.




The Dutch participation in CES 2022 emphasises ‘Responsible Tech’. The focus is on the areas of emerging and enabling technologies, such as:

  • Sustainability & Resilience
  • Health & Wellness
  • Smart City & Smart Home
  • Smart Mobility, Vehicle Tech
  • Data Security, Big Data
  • AI & Robotics, Quantum Computing
  • Telecom/5G, IoT, Photonics, NanoTech


Registration for CES 2022 closes 10 September.

CES Unveiled Amsterdam, Oct 14 2021

Applications have also opened for CES Unveiled. CES Unveiled offers a global platform for tech powerhouses and innovative startups to share "tech solutions for a responsible future". The marketplace, which will take place on October 14, 2021 in Amsterdam, will offer a great opportunity to showcase, demo and exhibit innovative tech solutions. This event brings together an audience of entrepreneurs, investor communities, senior-level executives, researchers, government officials, media, thought leaders, influencers and global corporations. Please contact for more information or request more info here.


Read the original article (in Dutch) here.

HSD Partners involved