HSD Event
It-sa Expo&Congress 2026
The Netherlands Pavilion at the it-sa Expo & Congress offers Dutch cybersecurity companies the opportunity to showcase their solutions at Germany’s leading trade fair for IT security. it-sa brings together over 28,000 professionals from more than 60 countries and close to 1,000 exhibitors, making it one of the largest cybersecurity events in Europe. The event serves as a key meeting point for industry, government and research.
Participants will be participate in a Netherlands Pavilion, aimed at increasing visibility, strengthening positioning and connecting with international stakeholders. Each company will have its own pod within the pavilion.
What to expect?
- Exhibition space within the Netherlands Pavilion
A pod within a Netherlands branded pavilion, ensuring a professional and recognisable presentation. - Increased visibility through collective presence
Benefit from being part of a coordinated Netherlands pavilion that attracts visitors and strengthens positioning. - Exposure to an international audience
Engage with a wide range of visitors, including companies, public organisations and potential partners from across Europe. - On-site support and organisation
Coordination, setup and on-site guidance provided as part of the collective participation. - Inclusion in communications
Visibility through joint promotion and official event communications.
What is included
The participation fee includes:
- Booth space within the Netherlands Pavilion
- Standard booth construction (including branding, furniture, screen and lighting)
- Organisation and coordination of the pavilion
- Catering (beverages and snacks)
- On-site support
- Inclusion in collective marketing and communications
What is not included
- Travel and accommodation
- Additional booth customisation or materials
- Optional services from the exhibition organiser (e.g. scanners, internet)
- Transport of additional products or materials