How to startup a tech company in the AI-slop era

Two nerds and one humanizer, seven months, a tech start-up and a SaaS platform. We could not have built it without AI, and neither could the hundreds of other tools popping up right now, which all work fine and all end up looking like each other. But how do you make it human?

Nerds build tech for nerds, which makes sense and sometimes gives you the best engineering there is, except the homo ordinarius cannot do anything with it. Figuring out who that homo ordinarius is, what his problems are, what he needs, how his flows run and how you build UX and UI on top of that, you can hand all of it to AI. For a POC that is fine. For your actual end user? Not so much.

We put AI into every part of how we work, while the problems and needs of the end user stayed sacred. You cannot make an AI human, but you can hack it into producing human-like output. I will show you which ingredients you need for that, even if nobody on your team has done it before.

Marieke is COO and Co-founder at AdversIQ